{"id":9330,"date":"2021-07-14T10:00:00","date_gmt":"2021-07-14T15:00:00","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=7200"},"modified":"2021-07-14T10:00:00","modified_gmt":"2021-07-14T15:00:00","slug":"que-es-el-marketing-b2b","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/que-es-el-marketing-b2b\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing B2B?"},"content":{"rendered":"\n<p>El marketing de empresa a empresa se refiere al marketing de productos o servicios para otras empresas y organizaciones.\u00a0Lo conocemos como marketing B2B.<\/p>\n\n\n\n<p>Por definici\u00f3n, es el marketing business to business, (B2B) es aquel en el que una empresa vende sus productos a otra empresa y no directamente a un consumidor final. Por lo general se hace a trav\u00e9s de intermediarios entre quien elabora el producto y quien finalmente lo consume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las mejores estrategias de Marketing B2B<\/h3>\n\n\n\n<p>El dicho popular \u00abdinero llama dinero\u00bb es totalmente aplicado en este apartado. Las empresas cuya imagen es fuerte corporativamente hablando, son m\u00e1s propensas a poder hacer negocios con otras empresas. Te recomendamos tener (y ser) una empresa que se distinga por solidaria, buena con sus trabajadores, de excelente imagen, con valores, en fin, que se distinga de sus competidores. As\u00ed te ir\u00e1s haciendo de prestigio, lo cual puede hacer que otras empresas se fijen en la tuya y tener las ganancias que esperas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/student-849822_640.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"426\" src=\"http:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/student-849822_640.jpg\" alt=\"marketing B2B\" class=\"wp-image-7202\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/student-849822_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/student-849822_640-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Una buena presencia en la Web aumentan el n\u00famero de a quienes les puedas ofrecer tu imagen. Puedes hacer campa\u00f1as SEO, SEM o mejorar tu marketing de contenidos con un blog, por ejemplo.\u00a0Recuerda que quien no est\u00e1 en los medios digitales, simplemente no est\u00e1&#8230; Por ejemplo las campa\u00f1as de e-mail marketing te ayudan a segmentar a las otras empresas con las que te interesa negociar. Te conviene enviar correos personalizados a las personas que te interesan.\u00a0Para ello es de gran utilidad tener al d\u00eda tu base de datos.<\/p>\n\n\n\n<p>Elige tus redes sociales.\u00a0Tanto las org\u00e1nicas como las de paga deben alternarse.\u00a0Las redes sociales le permiten llegar e involucrar a los clientes potenciales donde est\u00e1n activos.\u00a0Los usuarios B2B utilizan cada vez m\u00e1s estos canales para investigar a los posibles proveedores para tomar decisiones de compra.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/right-4703922_640.jpg\"><img decoding=\"async\" src=\"http:\/\/bibu.com.mx\/wp-content\/uploads\/2021\/06\/right-4703922_640.jpg\" alt=\"marketing B2B\" class=\"wp-image-7201\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Es importante que no solo te intereses por las empresas, deben cuidar al consumidor final.<\/h3>\n\n\n\n<p>El llamado B2C \u00a0es el que se centra en una relaci\u00f3n directa de venta entre la empresa y el consumidor. El mercado en el que puede actuar el\u00a0<strong>marketing B2B<\/strong>\u00a0es m\u00e1s reducido por lo que la posibilidad que tiene de cerrar nuevos clientes es mucho menor. Pero cuando ya tiene como cliente a una empresa, el nivel de beneficios econ\u00f3micos que puede ingresar tambi\u00e9n es mucho m\u00e1s elevado que si se centrase \u00fanicamente en un cliente particular.\u00a0 La forma de acceder a los clientes se limita bastante en esta situaci\u00f3n. La mejor estrategia de marketing digital es realizando una buena inversi\u00f3n econ\u00f3mica para conseguir sus prop\u00f3sitos. Las ferias tem\u00e1ticas y la venta directa son dos terrenos en los que las empresas B2B pueden obtener buenos resultados en la captaci\u00f3n de clientes.\u00a0<\/p>\n\n\n\n<p>\u00a1<strong><a href=\"https:\/\/www.bibu.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nosotros<\/a><\/strong> podemos ayudarte para hacerlo! Recuerda que somos expertos en esos temas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de empresa a empresa se refiere al marketing de productos o servicios para otras empresas y organizaciones.\u00a0Lo conocemos como marketing B2B. Por definici\u00f3n, es el marketing business to business, (B2B) es aquel en el que una empresa vende sus productos a otra empresa y no directamente a un consumidor final. Por lo general [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,180,192,183],"tags":[],"class_list":["post-9330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-estrategias-de-marketing","category-linkedin","category-publicidad-creativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el Marketing B2B? - BiBU<\/title>\n<meta name=\"description\" content=\"El marketing de empresa a empresa se refiere al marketing de productos o servicios para otras empresas y organizaciones. 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