{"id":4375,"date":"2020-06-10T18:31:30","date_gmt":"2020-06-10T18:31:30","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=4375"},"modified":"2020-06-10T18:31:30","modified_gmt":"2020-06-10T18:31:30","slug":"que-es-ecommerce","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/que-es-ecommerce\/","title":{"rendered":"\u00bfQu\u00e9 es ecommerce?"},"content":{"rendered":"<p>Cuando se hace<a href=\"https:\/\/www.bibu.com.mx\/\"><span>\u00a0<\/span>marketing digital<\/a>, antes o despu\u00e9s se tiene que que gestionar un<strong>\u00a0ecommerce<\/strong><span>\u00a0<\/span>o al menos plantearte qu\u00e9 puede aportar a tu marca.<\/p>\n<p>El comercio electr\u00f3nico lleva a\u00f1os en alza y la crisis de 2020 ha acelerado a\u00fan m\u00e1s su penetraci\u00f3n entre los consumidores.\u00a0 Es por ello que se tienen que entender muy bien los t\u00e9rminos que usan los consumidores para que no haya confusiones.<\/p>\n<h3>\u00a1Ahora si veamos qu\u00e9 es ecommerce!<\/h3>\n<p><span>Se le llama\u00a0 <\/span><strong>e-commerce<\/strong><span>\u00a0<\/span>o<span>\u00a0<\/span><strong>comercio electr\u00f3nico<\/strong><span> a la<\/span>\u00a0pr\u00e1ctica de<span>\u00a0<\/span><strong>comprar y vender productos a trav\u00e9s de internet<\/strong>. Tambi\u00e9n se llama \u00abecommerce\u00bb a cada tienda online que se dedica a este negocio.<\/p>\n<p>El sector del comercio electr\u00f3nico ha sido uno de los que m\u00e1s ha crecido en los \u00faltimos a\u00f1os, porque ha revolucionado el comercio tradicional ofreciendo un nivel de comodidad y personalizaci\u00f3n sin precedentes. Por ello, el comercio electr\u00f3nico se ha convertido en la base del modelo de negocio para much\u00edsimas marcas.<\/p>\n<h3>Los tipos que hay<\/h3>\n<p>En funci\u00f3n al <a href=\"https:\/\/www.bibu.com.mx\/publicidad-creativa\/blog\/ayudamos-a-tus-clientes-a-llegar-a-tu-negocio\/\"><strong>p\u00fablico objetivo<\/strong><\/a>, puede ser de varios tipos:<\/p>\n<ul>\n<li>Dirigido al consumidor final<\/li>\n<li>El que est\u00e1 dirigido a otras empresas.<\/li>\n<li>Los negocios de compraventa, es decir productos de segunda mano en los que se encuentran precios muy accesibles.<\/li>\n<\/ul>\n<p>Los que van de acuerdo al <strong>modelo de negocio.<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bibu.com.mx\/bibu\/quieres-tener-tu-tienda-en-linea\/\">La tiendas en l\u00ednea<\/a>, cuyos productos son vendidos directamente por internet. Puede estar combinado con los que tienen tiendas f\u00edsicas.<\/li>\n<li>El marketplace. Es una macrotienda que tiene concentrados a muchos vendedores. Amaz\u00f3n es el gigante de este tipo de negocios. Pero cada d\u00eda surgen m\u00e1s.<\/li>\n<li>Dropshipping. En vez de gestionar su propio inventario, en este caso el vendedor se limita a mostrar y promocionar los productos y es un tercero el que se encarga de hacer los env\u00edos.<\/li>\n<li>En marketing digital, el modelo de afiliaci\u00f3n consiste en recurrir a terceros para que promocionen los productos o servicios a cambio de una comisi\u00f3n. El afiliado coloca enlaces para referir al cliente a la otra tienda, en la que se cierra la venta. Por ejemplo, la afiliaci\u00f3n con Amaz\u00f3n es bastante frecuente.<\/li>\n<\/ul>\n<h3>Las ventajas de este tipo de comercio<\/h3>\n<ul>\n<li>Con una tienda en l\u00ednea, estar\u00e1s autom\u00e1ticamente accesible desde todo el mundo (aunque siempre tendr\u00e1s que tener en cuenta a qu\u00e9 pa\u00edses puedes hacer env\u00edos y a cu\u00e1les no). En cambio, las tiendas f\u00edsicas tienen siempre un rango de alcance limitado por definici\u00f3n.<\/li>\n<li>El costo al montar una tienda en l\u00ednea tiene un costo muy bajo, sobre todo comparado con alquilar o comprar un local. Esto hace que las barreras de entrada sean mucho menores y que se puedan conseguir mejores m\u00e1rgenes que con una tienda tradicional.<\/li>\n<li>La inmensa mayor\u00eda de las tiendas f\u00edsicas est\u00e1n limitadas por un horario de apertura y cierre, y cuanto m\u00e1s tiempo est\u00e9n abiertas, mayores ser\u00e1n los costes de personal. En cambio, los ecommerce nunca cierran.<\/li>\n<li>No hay l\u00edmites a las personas que pueden \u00abentrar\u00bb en tu ecommerce a la vez (siempre y cuando hayas contratado un buen servidor, claro), lo que permite que tu negocio pueda crecer.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cuando se hace\u00a0marketing digital, antes o despu\u00e9s se tiene que que gestionar un\u00a0ecommerce\u00a0o al menos plantearte qu\u00e9 puede aportar a tu marca. El comercio electr\u00f3nico lleva a\u00f1os en alza y la crisis de 2020 ha acelerado a\u00fan m\u00e1s su penetraci\u00f3n entre los consumidores.\u00a0 Es por ello que se tienen que entender muy bien los t\u00e9rminos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189,172,1,229,186,181,214,209],"tags":[],"class_list":["post-4375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-seo","category-bibu","category-blog","category-ecommerce","category-estrategia-de-marketing","category-marketing-digital","category-tienda-en-linea","category-venta-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es ecommerce? - BiBU<\/title>\n<meta name=\"description\" content=\"Se le llama\u00a0ecommerce\u00a0o\u00a0comercio electr\u00f3nico a la\u00a0pr\u00e1ctica de\u00a0comprar y vender productos a trav\u00e9s de internet a cada tienda que se dedica a este negocio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/que-es-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es ecommerce? 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