{"id":3381,"date":"2020-03-19T18:32:35","date_gmt":"2020-03-19T18:32:35","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=3381"},"modified":"2020-03-19T18:32:35","modified_gmt":"2020-03-19T18:32:35","slug":"todo-acerca-de-los-inbound-leaders","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/","title":{"rendered":"Todo acerca de los \u00abinbound leaders\u00bb"},"content":{"rendered":"\n

Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito. Como ya te hemos contado el inbound marketing es una metodolog\u00eda compleja de marketing que convierte tu web en una f\u00e1brica de clientes.<\/p>\n\n\n\n

\u00bfA qu\u00e9 se dedican los inbound leaders?<\/h3>\n\n\n\n

El inbound marketing consiste en una serie de t\u00e9cnicas de marketing no intrusivas dirigidas a incrementar el n\u00famero de visitantes que registra una determinada p\u00e1gina web, un blog o un perfil en redes sociales Tiene como fin que estas visitas acaben convirti\u00e9ndose en leads (es decir, registros o cupones con los datos de aquellas personas que se han interesado por los contenidos online de la empresa). A partir de aqu\u00ed, los responsables de marketing ir\u00e1n trabajando con esta informaci\u00f3n, con el objetivo de preparar a los usuarios para que conozcan bien la compa\u00f1\u00eda y acaben convirti\u00e9ndose en clientes.<\/p>\n\n\n\n

Hacen que de una forma f\u00e1cil, los usuarios realicen sus compras, ya que le ofrecen de forma gratuita contenidos relevantes de acuerdo a sus intereses y necesidades.<\/p>\n\n\n\n

Ayudan tambi\u00e9n para proveer a las empresas de un flujo de visitas hacia su web. Pero realmente el \u00e9xito radica en que esos leads, se conviertan posteriormente en oportunidades comerciales y nuevos clientes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De marketing digital te hemos hablado en muchas ocasiones. Ahora nos estamos refieriendo a los que hacen posible que esto suceda. El inbound marketing no se hace solo. Necesita de los famosos \u00abInbound leaders\u00bb para posicionar de la mejor manera una empresa. Su trabajo radica en estar en constante preparaci\u00f3n. Ya que este mundo digital, cambia constantemente. De esta manera pueden usar las t\u00e9cnicas y estrategias que mejor convengan de acuerdo al producto o servicio que ofrecen sus clientes. La actualizaci\u00f3n debe ser una constante para estas personas.<\/p>\n\n\n\n

Es un mundo que a todo el equipo BIBU<\/a> nos apasiona. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito. Como ya te hemos contado el inbound marketing es una metodolog\u00eda compleja de marketing que convierte tu web en una f\u00e1brica de clientes. \u00bfA qu\u00e9 se dedican los inbound leaders? El inbound marketing consiste en […]<\/p>\n","protected":false},"author":4,"featured_media":3377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189,172,1,178,224,181],"tags":[],"class_list":["post-3381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-seo","category-bibu","category-blog","category-buen-contenido","category-inbound-leaders","category-marketing-digital"],"yoast_head":"\nTodo acerca de los "inbound leaders" - BiBU<\/title>\n<meta name=\"description\" content=\"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todo acerca de los "inbound leaders" - BiBU\" \/>\n<meta property=\"og:description\" content=\"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/\" \/>\n<meta property=\"og:site_name\" content=\"BiBU\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T18:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1081\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\"},\"headline\":\"Todo acerca de los \u00abinbound leaders\u00bb\",\"datePublished\":\"2020-03-19T18:32:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/\"},\"wordCount\":334,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/FB_12-04-2020_BIBU-e1584631532366.png\",\"articleSection\":[\"agencia seo\",\"BIBU\",\"Blog\",\"buen contenido\",\"inbound leaders\",\"marketing digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/\",\"name\":\"Todo acerca de los \\\"inbound leaders\\\" - BiBU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/FB_12-04-2020_BIBU-e1584631532366.png\",\"datePublished\":\"2020-03-19T18:32:35+00:00\",\"description\":\"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/FB_12-04-2020_BIBU-e1584631532366.png\",\"contentUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/FB_12-04-2020_BIBU-e1584631532366.png\",\"width\":1081,\"height\":851,\"caption\":\"inbound leaders\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/todo-acerca-de-los-inbound-leaders\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Todo acerca de los \u00abinbound leaders\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#website\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\",\"name\":\"BiBU\",\"description\":\"Growth Partner\",\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\",\"name\":\"BiBU\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-fav_bilateral-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-fav_bilateral-1.jpg\",\"width\":1463,\"height\":1462,\"caption\":\"BiBU\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Todo acerca de los \"inbound leaders\" - BiBU","description":"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/","og_locale":"es_ES","og_type":"article","og_title":"Todo acerca de los \"inbound leaders\" - BiBU","og_description":"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.","og_url":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/","og_site_name":"BiBU","article_published_time":"2020-03-19T18:32:35+00:00","og_image":[{"width":1081,"height":851,"url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png","type":"image\/png"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#article","isPartOf":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/person\/47e07f75eb9a147a957cdef89f9907bc"},"headline":"Todo acerca de los \u00abinbound leaders\u00bb","datePublished":"2020-03-19T18:32:35+00:00","mainEntityOfPage":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/"},"wordCount":334,"commentCount":0,"publisher":{"@id":"https:\/\/bibu.com.mx\/inicio\/#organization"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png","articleSection":["agencia seo","BIBU","Blog","buen contenido","inbound leaders","marketing digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/","url":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/","name":"Todo acerca de los \"inbound leaders\" - BiBU","isPartOf":{"@id":"https:\/\/bibu.com.mx\/inicio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#primaryimage"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png","datePublished":"2020-03-19T18:32:35+00:00","description":"Los inbound leaders o l\u00edderes del marketing digital, son personas que constantemente est\u00e1n buscando nuevas estrategias en este tan cambiante \u00e1mbito.","breadcrumb":{"@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#primaryimage","url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png","contentUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/03\/FB_12-04-2020_BIBU-e1584631532366.png","width":1081,"height":851,"caption":"inbound leaders"},{"@type":"BreadcrumbList","@id":"https:\/\/bibu.com.mx\/inicio\/todo-acerca-de-los-inbound-leaders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bibu.com.mx\/inicio\/"},{"@type":"ListItem","position":2,"name":"Todo acerca de los \u00abinbound leaders\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/bibu.com.mx\/inicio\/#website","url":"https:\/\/bibu.com.mx\/inicio\/","name":"BiBU","description":"Growth Partner","publisher":{"@id":"https:\/\/bibu.com.mx\/inicio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bibu.com.mx\/inicio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/bibu.com.mx\/inicio\/#organization","name":"BiBU","url":"https:\/\/bibu.com.mx\/inicio\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/logo\/image\/","url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2026\/07\/cropped-fav_bilateral-1.jpg","contentUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2026\/07\/cropped-fav_bilateral-1.jpg","width":1463,"height":1462,"caption":"BiBU"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/person\/47e07f75eb9a147a957cdef89f9907bc","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/bibu.com.mx\/inicio\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts\/3381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/comments?post=3381"}],"version-history":[{"count":0,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts\/3381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/media?parent=3381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/categories?post=3381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/tags?post=3381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}