{"id":3252,"date":"2020-03-06T19:57:51","date_gmt":"2020-03-06T19:57:51","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=3252"},"modified":"2020-03-06T19:57:51","modified_gmt":"2020-03-06T19:57:51","slug":"sabes-en-que-consiste-el-neuromarketing","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/sabes-en-que-consiste-el-neuromarketing\/","title":{"rendered":"\u00bfSabes en qu\u00e9 consiste el neuromarketing?"},"content":{"rendered":"\n<p>Por si no lo sabes, el\u00a0neuromarketing\u00a0es la aplicaci\u00f3n de las t\u00e9cnicas de la neurociencia al marketing. Conocer y comprender los niveles de atenci\u00f3n que muestran las personas a diferentes est\u00edmulos, es su principal objetivo. As\u00ed se explica el comportamiento de las personas desde la base de su actividad neuronal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo usamos el neuromarketing?<\/h3>\n\n\n\n<p>Hoy en d\u00eda, las personas somos bombardeadas por publicidad de muchas formas y  cada vez es m\u00e1s intrusiva y algunas veces poco sutil. Tal cantidad de publicidad, en ocasiones no realiza su funci\u00f3n y al final, el deseado objeto que se quer\u00eda vender, se queda en la estanter\u00eda. El\u00a0neuromarketing funciona para entender lo que quieren las personas.<\/p>\n\n\n\n<p>Averigua a qu\u00e9 est\u00edmulos se les presta m\u00e1s atenci\u00f3n y cuales no influyen directamente en el comportamiento de la persona. Se trata  de comprender m\u00e1s y mejor a las personas, no de manipular su cerebro<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00e9cnicas  que nos arrojan resultados de una manera instant\u00e1nea <\/h3>\n\n\n\n<p>Estas t\u00e9cnicas  buscan el refuerzo medible y cuantitativo para poder alejarse de la subjetividad personal. En una situaci\u00f3n de compra aunque parece que no, las decisiones inconscientes tienen un peso mayor que las conscientes.<\/p>\n\n\n\n<p>Aunque las personas no tenemos un comportamiento determinado por los est\u00edmulos exteriores, s\u00ed estamos condicionados por las situaciones en las que vivimos.<\/p>\n\n\n\n<p>El neuromarketing se ha especializado en identificar dichos est\u00edmulos, para ser estudiados y analizados para posteriormente incluirlos en sus piezas o estrategias publicitarias. La publicidad en la actualidad pretende mover emociones y sentimientos y que estos, originen las ventas<\/p>\n\n\n\n<p>Ese conocimiento exhaustivo y profundo, terminar\u00e1 en productos hechos a medida, hablando en t\u00e9rminos generales. Dando origen a que la segmentaci\u00f3n sea mucho mayor y los est\u00edmulos mucho m\u00e1s sutiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mitos y verdades<\/h3>\n\n\n\n<p>Hay muchos mitos alrededor del neuromarketing a causa de un desconocimiento de la materia. Por ejemplo asumir que en el cerebro humano se toman decisiones de un modo \u00fanico, como causa-efecto de un est\u00edmulo. Lo que puede llevar a ver que solo unos pocos puedan estar en posesi\u00f3n de esos conocimiento. Para desmentir esto podemos decir que el marketing a lo largo de toda su historia lleva utilizando diferentes t\u00e9cnicas de investigaci\u00f3n para saber c\u00f3mo actuar de un modo m\u00e1s eficaz. <\/p>\n\n\n\n<p>Esto desde siempre se ha aplicado en los supermercados, los cuales tienen estudiadas las horas en las que hay que poner un tipo de m\u00fasica, la colocaci\u00f3n de los productos, la temperatura, etc.<\/p>\n\n\n\n<p>Todo esto es fruto de la\u00a0investigaci\u00f3n de mercado\u00a0de la cual se puede extraer la informaci\u00f3n necesaria para crear ese tipo de est\u00edmulos, pretendiendo influir en la conducta. Est\u00edmulos de los cuales nadie se libra.<\/p>\n\n\n\n<p>Para procurar que no haya abusos, se ha creado el c\u00f3digo \u00e9tico de la\u00a0<a href=\"https:\/\/www.nmsba.com\/\">NMSBA\u00a0<\/a> el cual especifica cu\u00e1les son los usos que se pueden dar a la neurociencia dentro del \u00e1mbito del\u00a0marketing\u00a0y la publicidad.<\/p>\n\n\n\n<p>En<a href=\"https:\/\/www.bibu.com.mx\/\"> BIBU <\/a>usamos el neuromarketing, como una herramienta m\u00e1s dentro del marketing, para que nos lleve por el camino adecuado hasta conseguir nuestros objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por si no lo sabes, el\u00a0neuromarketing\u00a0es la aplicaci\u00f3n de las t\u00e9cnicas de la neurociencia al marketing. Conocer y comprender los niveles de atenci\u00f3n que muestran las personas a diferentes est\u00edmulos, es su principal objetivo. As\u00ed se explica el comportamiento de las personas desde la base de su actividad neuronal. \u00bfC\u00f3mo usamos el neuromarketing? Hoy en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,178,180,181,222,183],"tags":[],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-buen-contenido","category-estrategias-de-marketing","category-marketing-digital","category-neuromarketing","category-publicidad-creativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes en qu\u00e9 consiste el neuromarketing? - BiBU<\/title>\n<meta name=\"description\" content=\"El neuromarketing tiene como objetivo conocer y comprender los niveles de atenci\u00f3n que muestran las personas a diferentes est\u00edmulos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/sabes-en-que-consiste-el-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes en qu\u00e9 consiste el neuromarketing? 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