{"id":3187,"date":"2020-02-19T16:51:59","date_gmt":"2020-02-19T16:51:59","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=3187"},"modified":"2020-02-19T16:51:59","modified_gmt":"2020-02-19T16:51:59","slug":"lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\/","title":{"rendered":"Lo nuevo en marketing digital en video, SEM y Google Ads"},"content":{"rendered":"\n<p>Como te hemos dicho, la mercadotecnia en l\u00ednea, evoluciona cada d\u00eda. En este art\u00edculo te presentamos lo nuevo en marketing digital para veas las tendencias para el a\u00f1o 2020.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lo nuevo del marketing digital en el 2020<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"> Shoppable post<\/h5>\n\n\n\n<p>Las&nbsp;redes sociales&nbsp;son decisivas del marketing digital y cada vez se hacen m\u00e1s compras a trav\u00e9s de ellas con la compra. Un ejemplo de ello es&nbsp;Instagram Shopping, que permite que las marcas etiqueten sus productos en fotos y v\u00eddeos y los usuarios los compren directamente en la propia red.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">El marketplace<\/h5>\n\n\n\n<p>&nbsp;Amazon es la estrella del momento. Cada vez m\u00e1s personas utilizan esta aplicaci\u00f3n para hacer sus compras<\/p>\n\n\n\n<p>Seg\u00fan un estudio de Forrester Research, m\u00e1s del 50% de las compras online est\u00e1n hechas desde los principales marketplaces del mundo: Amazon, Alibaba, JD.com y Ebay. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Video marketing <\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"> Storyscaping<\/h5>\n\n\n\n<p>El storyscaping consiste en \u00abun entorno de experiencias emocionales y transaccionales donde cada conexi\u00f3n inspira interacciones con otras, de manera que la marca se convierte en parte de la historia del consumidor\u00bb.  Es muy utilizado por los influencers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"> Newsjacking <\/h5>\n\n\n\n<p>El newsjacking se basa en crear contenido relevante sobre tu marca relacionado con una noticia de actualidad. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"> Podcast de v\u00eddeo<\/h5>\n\n\n\n<p>Es un&nbsp;programa de radio grabado en v\u00eddeo&nbsp;para mostrar lo que ocurre y qui\u00e9nes est\u00e1n detr\u00e1s de los micr\u00f3fonos. Esto te permite conectar mejor con tu audiencia y que los usuarios se sientan m\u00e1s cercanos a la marca.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"> Realidad aumentada<\/h5>\n\n\n\n<p>Gracias a este avance, podr\u00e1s hacer que tus clientes potenciales se prueben prendas de ropa de manera virtual o visualicen c\u00f3mo quedar\u00eda un mueble nuevo en su casa. \u00bfIncre\u00edble no? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEM y Google Ads<\/strong><\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"> Segmentaci\u00f3n por audiencia<\/h5>\n\n\n\n<p>Google Ads permite a\u00f1adir la segmentaci\u00f3n por audiencia a grupos de anuncios&nbsp;para llegar a los usuarios en funci\u00f3n de qui\u00e9nes son, sus intereses y h\u00e1bitos, qu\u00e9 buscan o c\u00f3mo han interactuado previamente con tu empresa.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"> Automatizaci\u00f3n del pago por clic<\/h5>\n\n\n\n<p>La&nbsp;automatizaci\u00f3n del pago por clic&nbsp;se ha convertido en una forma muy poderosa de mejorar el rendimiento de nuestras campa\u00f1as. Los gigantes (empresas de SEM como Google) invierten mucho dinero para mejorar sus opciones de automatizaci\u00f3n.<\/p>\n\n\n\n<p>Para sacar m\u00e1s provecho de ello, se deben facilitar a los algoritmos que aprendan con nuestras campa\u00f1as y que as\u00ed vayan mejor\u00e1ndose a s\u00ed mismos. Pero no hay que olvidar que para que funcionen estas  automatizaciones necesitan&nbsp;supervisi\u00f3n humana&nbsp;para controlar su evoluci\u00f3n. Lo que es una realidad es nos ayudan a liberar parte de nuestro tiempo para dedicarlo a tareas m\u00e1s productivas.<\/p>\n\n\n\n<p>Estas tendencias son las que se refieren a lo nuevo en marketing digital en video  y en SEM y Google Ads. En nuestro pr\u00f3ximo art\u00edculo nos referiremos las tendencias den otros campos, para que tengas un mejor panorama de lo que se presenta para el futuro. En <a href=\"https:\/\/www.bibu.com.mx\/\"><strong>BIBU<\/strong><\/a> siempre estamos en busca de lo mejor para nuestros clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como te hemos dicho, la mercadotecnia en l\u00ednea, evoluciona cada d\u00eda. En este art\u00edculo te presentamos lo nuevo en marketing digital para veas las tendencias para el a\u00f1o 2020. Lo nuevo del marketing digital en el 2020 Shoppable post Las&nbsp;redes sociales&nbsp;son decisivas del marketing digital y cada vez se hacen m\u00e1s compras a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189,172,1,180,181,193],"tags":[],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-seo","category-bibu","category-blog","category-estrategias-de-marketing","category-marketing-digital","category-tendencias-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo nuevo en marketing digital en video, SEM y Google Ads - BiBU<\/title>\n<meta name=\"description\" content=\"Estas tendencias son algunas de las que se refieren a lo nuevo en marketing digital para el 2020. 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Te damos un panorama para que sepas qu\u00e9 es lo que viene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bibu.com.mx\/inicio\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"BiBU\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T16:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2020\/02\/computer-1231889_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\"},\"headline\":\"Lo nuevo en marketing digital en video, SEM y Google Ads\",\"datePublished\":\"2020-02-19T16:51:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/computer-1231889_1280.jpg\",\"articleSection\":[\"agencia seo\",\"BIBU\",\"Blog\",\"estrategias de marketing\",\"marketing digital\",\"tendencias 2020\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/\",\"name\":\"Lo nuevo en marketing digital en video, SEM y Google Ads - BiBU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/lo-nuevo-en-marketing-digital-en-video-sem-y-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/computer-1231889_1280.jpg\",\"datePublished\":\"2020-02-19T16:51:59+00:00\",\"description\":\"Estas tendencias son algunas de las que se refieren a lo nuevo en marketing digital para el 2020. 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