{"id":3011,"date":"2020-01-07T18:39:08","date_gmt":"2020-01-07T18:39:08","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=3011"},"modified":"2020-01-07T18:39:08","modified_gmt":"2020-01-07T18:39:08","slug":"sabes-que-son-las-kpis","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/sabes-que-son-las-kpis\/","title":{"rendered":"\u00bfSabes qu\u00e9 son las KPI\u00b4s?"},"content":{"rendered":"\n<p>Nos es muy \u00fatil trabajar con las KPI\u00b4s. Toma el nombre por sus siglas en ingl\u00e9s, de Key Performance Indicator. En espa\u00f1ol le llamamos Indicador Clave de Desempe\u00f1o o Medidor de Desempe\u00f1o. Esta herramienta hace referencia a una serie de m\u00e9tricas que se utilizan para sintetizar la informaci\u00f3n sobre la eficacia y productividad de las acciones que se lleven a cabo en un negocio. Tiene como fin el poder tomar decisiones y determinar aquellas que han sido m\u00e1s efectivas a la hora de cumplir con los objetivos marcados en un proceso concreto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las KPI\u00b4s  su uso <\/h3>\n\n\n\n<p>Las KPI\u00b4s tambi\u00e9n son conocidos como&nbsp;indicadores de calidad o indicadores clave de negocio&nbsp;que pueden ser utilizados y aplicables en cualquier \u00e1rea de negocio y sector productivo. Son utilizados de una forma muy habitual en el marketing digital.<\/p>\n\n\n\n<p> Permiten obtener informaci\u00f3n valiosa y \u00fatil, medir determinadas variables y resultados a partir de dicha informaci\u00f3n.<\/p>\n\n\n\n<p> Tambi\u00e9n sirven para analizar la informaci\u00f3n y efectos de unas determinadas estrategias, as\u00ed como comparar la informaci\u00f3n y determinar las estrategias y tareas efectivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Algunas de sus grandes ventajas ser\u00edan las siguientes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Los KPI en gran medida gracias a la mejora de las nuevas tecnolog\u00edas de la informaci\u00f3n. Ofrecen frente a los canales tradicionales en los que la cuantificaci\u00f3n de determinadas cuestiones es tediosa y complicada, una medici\u00f3n mucho m\u00e1s sencilla, objetiva y fiable.<\/li><li>Existen multitud de herramientas anal\u00edticas especializadas que permiten medir todo tipo de KPI\u00b4s en cualquier sector o actividad. De esta manera te permiten conocer una mayor cantidad de datos objetivos sobre aquello que se quiere cuantificar. Facilitan enormemente el trabajo de:<ul><li>Elecci\u00f3n de KPI\u2019s<\/li><li>Localizaci\u00f3n de datos objetivos, medibles y relevantes para aquello que se quiere medir.<\/li><li>Obtenci\u00f3n de informes sint\u00e9ticos sobre aquello que se quiere determinar.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El gran papel de esta herramienta <\/h3>\n\n\n\n<p>Los KPI\u00b4s no s\u00f3lo te permiten determinar los resultados para una acci\u00f3n o estrategia concreta, sino que adem\u00e1s ofrecen una visi\u00f3n global de la situaci\u00f3n, ya que facilitan la determinaci\u00f3n de puntos fuertes y d\u00e9biles (aspectos de mejora) para tus proyectos.<\/p>\n\n\n\n<p> Es primordial que el primer paso sea la definici\u00f3n de los&nbsp;objetivos&nbsp;de la campa\u00f1a. En seguida, decidiremos nuestra estrategia de marketing online y el peso que debe tener cada uno de los canales digitales.  <\/p>\n\n\n\n<p>Una vez hecho lo anterior tenemos que elegir los Indicadores Clave de Rendimiento o KPI\u00b4s. Aquellos que realmente ser\u00e1n necesarios para cuantificar y evaluar si las acciones  para conseguir que nuestras metas son un \u00e9xito o no. Desecharemos todas aquellas m\u00e9tricas, que aunque puedan a\u00f1adir informaci\u00f3n, no nos ser\u00e1n \u00fatiles para detectar la efectividad de las acciones medidas.<\/p>\n\n\n\n<p>Cuando el an\u00e1lisis de las KPI\u00b4s empiecen a aportarnos datos podremos identificar qu\u00e9 procesos est\u00e1n siendo fruct\u00edferos y cuales tenemos que modificar, cambiar o simplemente eliminar.<\/p>\n\n\n\n<p>Las KPI\u00b4s como te habr\u00e1s dado cuenta, son una valiosa herramienta para tener el control de los resultados de tus campa\u00f1as de marketing digital. Estamos seguros que te aportar\u00e1n muchos beneficios. <a href=\"https:\/\/www.bibu.com.mx\/\">Cons\u00faltanos<\/a>,  estamos seguros de obtener los mejores resultados para tu empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos es muy \u00fatil trabajar con las KPI\u00b4s. Toma el nombre por sus siglas en ingl\u00e9s, de Key Performance Indicator. En espa\u00f1ol le llamamos Indicador Clave de Desempe\u00f1o o Medidor de Desempe\u00f1o. Esta herramienta hace referencia a una serie de m\u00e9tricas que se utilizan para sintetizar la informaci\u00f3n sobre la eficacia y productividad de las [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,219,181],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-kpis","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes qu\u00e9 son las KPI\u00b4s? - BiBU<\/title>\n<meta name=\"description\" content=\"Las KPI\u00b4s en tu estrategia de marketing es la abreviaci\u00f3n de las siglas &quot;Key Performance Indicator&quot;, o \u201cIndicador Clave de Rendimiento\u201d, te decimos sus usos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/sabes-que-son-las-kpis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes qu\u00e9 son las KPI\u00b4s? 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