{"id":2725,"date":"2019-09-24T07:05:17","date_gmt":"2019-09-24T07:05:17","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=2725"},"modified":"2019-09-24T07:05:17","modified_gmt":"2019-09-24T07:05:17","slug":"sabes-que-es-el-engagement","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/sabes-que-es-el-engagement\/","title":{"rendered":"\u00bfSabes qu\u00e9 es el Engagement?"},"content":{"rendered":"\n

Hay veces en las que escuchamos con mucha frecuencia un t\u00e9rmino, sabemos a lo que se refiere, pero no nos queda del todo claro. Es el caso de nuestro t\u00e9rmino estrella de hoy: Engagement.<\/p>\n\n\n\n

Pues resulta que es uno de esos t\u00e9rminos que se encuentran muy de moda en el mundo del Inbound Marketing. Y seguramente habr\u00e1s o\u00eddo hablar con frecuencia acerca de \u00e9l. Sin embargo, \u00bfconoces su verdadero significado? <\/p>\n\n\n\n

El significado de Engagement<\/h3>\n\n\n\n

\u00bb Es la capacidad de un producto (una marca, un blog, una aplicaci\u00f3n) de\u00a0crear relaciones s\u00f3lidas y duraderas con sus usuarios<\/strong>\u00a0generando ese compromiso que se establece entre la marca y los consumidores. Cuanto m\u00e1s sepamos sobre el usuario, mejores t\u00e1cticas podremos implantar para que esa relaci\u00f3n sea s\u00f3lida y duradera\u00bb Dicha definici\u00f3n la encontramos en el Diccionario de Inbound Marketing<\/p>\n\n\n\n

El Engagement se puede y se debe medir. Todo mediante la repetici\u00f3n de compra, las visitas frecuentes al sitio, o un an\u00e1lisis de la web mediante diferentes aspectos tales como la tasa de rebote y el tiempo de permanencia, el n\u00famero de p\u00e1ginas vistas por usuario, el tiempo que \u00e9ste permanece en la web o los comentarios en una publicaci\u00f3n. <\/p>\n\n\n\n

Se debe buscar la fidelizaci\u00f3n y el amor hacia el producto promocionado. Es una herramienta muy \u00fatil en el mundo del Inboud Marketing.<\/p>\n\n\n\n

Para ello es necesario tener un contacto permanente con el usuario, ofrecerle cosas que marquen la diferencia, d\u00e1ndole un trato especial, o teniendo r\u00e1pidas respuestas ante sus dudas…<\/p>\n\n\n\n

Es necesario, como empresa, contar con alguien que sepa hacerlo bien, ya que en el trabajo diario, a menudo no se tiene el tiempo para hacerlo, y aunque parezca un pasatiempo, es algo muy necesario en la actualidad, para estar vigente. Los expertos<\/a> sabr\u00e1n c\u00f3mo crear esas relaciones tan ben\u00e9ficas para los negocios exitosos.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hay veces en las que escuchamos con mucha frecuencia un t\u00e9rmino, sabemos a lo que se refiere, pero no nos queda del todo claro. Es el caso de nuestro t\u00e9rmino estrella de hoy: Engagement. Pues resulta que es uno de esos t\u00e9rminos que se encuentran muy de moda en el mundo del Inbound Marketing. Y […]<\/p>\n","protected":false},"author":4,"featured_media":2727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189,172,212,180,204],"tags":[],"class_list":["post-2725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-seo","category-bibu","category-engagement","category-estrategias-de-marketing","category-franquicia"],"yoast_head":"\n\u00bfSabes qu\u00e9 es el Engagement? - BiBU<\/title>\n<meta name=\"description\" content=\"Engagement es la capacidad de un producto de crear relaciones con sus usuarios generando ese compromiso que se establece entre la marca y los consumidores\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/sabes-que-es-el-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes qu\u00e9 es el Engagement? 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