{"id":2291,"date":"2019-07-17T15:14:35","date_gmt":"2019-07-17T15:14:35","guid":{"rendered":"https:\/\/www.bibu.com.mx\/?p=2291"},"modified":"2019-07-17T15:14:35","modified_gmt":"2019-07-17T15:14:35","slug":"te-decimos-todo-acerca-del-copywriting","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/te-decimos-todo-acerca-del-copywriting\/","title":{"rendered":"Te decimos todo acerca del Copywriting"},"content":{"rendered":"\n<p>El copywriting es la habilidad de escribir de manera  persuasiva los textos que aparezcan en tu p\u00e1gina web para conseguir que tu cliente ideal realice una acci\u00f3n. Se trata de una habilidad que se aprende, solamente hay que tener en cuenta los objetivos al escribir.<\/p>\n\n\n\n<p>Consiste en escribir con una intenci\u00f3n y un objetivo concreto. Es escribir para \u00abseducir\u00bb con nuestras palabras a alguien. Y no en el sentido que te imaginas, sino para que el lector realice una acci\u00f3n determinada que es tu objetivo. <\/p>\n\n\n\n<p>Muchos dicen que ser copywriter es una profesi\u00f3n del futuro. Pero para serlo la pesona se tiene que preparar para hacerlo y hacerlo bien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Caracter\u00edsticas del copywriting<\/h3>\n\n\n\n<p>La persona que escribe de esta manera tiene que enfocarse a tres puntos importantes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Le tiene que hablar directamente a un cliente.<\/li><li>Tiene que estar enfocado en el problema o las necesidades que tiene dicha persona.<\/li><li>De qu\u00e9 manera puede solucionar el problema o la necesidad.<\/li><\/ol>\n\n\n\n<p>De esta manera lograr\u00e1s que a la persona que te est\u00e1s dirigiendo, se convierta en tu cliente, es decir, se convenza que la soluci\u00f3n que le ofreces para solventar sus problemas o necesidades, es la mejor. <\/p>\n\n\n\n<p>No puedes hablar en general, se tiene que ser lo m\u00e1s espec\u00edfico posible para \u00abseducir\u00bb adecuadamente. Si ofreces pollos y sombreros a la vez, seguramente no te compraran ninguno de los dos. Hay que ofrecer primero una y luego otra.<\/p>\n\n\n\n<p>El  copywriting cambia la antigua moda de escribir, en la que entre m\u00e1s rebuscado era el texto, era mejor. Para esta actividad se requieren textos sencillos que no aburran al lector, por el contrario, que lo atraigan. Se trata de un complemento del <a href=\"https:\/\/www.bibu.com.mx\/\">marketing digital.<\/a> Otra forma de llegar a los clientes potenciales de las empresas.<\/p>\n\n\n\n<p>\u00bfTe gustar\u00eda tener tu propia agencia de marketing digital? Es m\u00e1s f\u00e1cil de lo que crees. <a href=\"https:\/\/www.bibu.com.mx\/franquicia\/\">Cont\u00e1ctanos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El copywriting es la habilidad de escribir de manera persuasiva los textos que aparezcan en tu p\u00e1gina web para conseguir que tu cliente ideal realice una acci\u00f3n. Se trata de una habilidad que se aprende, solamente hay que tener en cuenta los objetivos al escribir. Consiste en escribir con una intenci\u00f3n y un objetivo concreto. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Te decimos todo acerca del Copywriting - BiBU<\/title>\n<meta name=\"description\" content=\"El copywriting es la habilidad de escribir de manera persuasiva los textos que aparezcan en tu p\u00e1gina web para conseguir clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/te-decimos-todo-acerca-del-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Te decimos todo acerca del Copywriting - BiBU\" \/>\n<meta property=\"og:description\" content=\"El copywriting es la habilidad de escribir de manera persuasiva los textos que aparezcan en tu p\u00e1gina web para conseguir clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bibu.com.mx\/inicio\/te-decimos-todo-acerca-del-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"BiBU\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T15:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2019\/07\/FB_01-08-2019_BIBU-e1563375726717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\"},\"headline\":\"Te decimos todo acerca del Copywriting\",\"datePublished\":\"2019-07-17T15:14:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/FB_01-08-2019_BIBU-e1563375726717.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/te-decimos-todo-acerca-del-copywriting\\\/\",\"name\":\"Te decimos todo acerca del Copywriting - 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