{"id":191,"date":"2016-11-10T01:47:00","date_gmt":"2016-11-10T01:47:00","guid":{"rendered":"http:\/\/www.bibu.com.mx\/uncategorized\/diferencias-entre-el-marketing-tradicional-y-el-inbound-marketing\/"},"modified":"2016-11-10T01:47:00","modified_gmt":"2016-11-10T01:47:00","slug":"marketing","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/marketing\/","title":{"rendered":"Diferencias entre el Marketing Tradicional y el Inbound Marketing"},"content":{"rendered":"

MARKETING<\/span><\/h1>\n
El desarrollo de los nuevos medios de comunicaci\u00f3n online, ha desarrollado nuevas formas de interacci\u00f3n entre las empresas y sus clientes . Es el papel de las empresas\u00a0aprovechar de la manera que m\u00e1s le convenga las ventajas de estas nuevas formas de interacci\u00f3n. Esto es el marketing.<\/o:p><\/div>\n
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No tiene caso llegar a los canales digitales con estrategias de marketing tradicional y esperar resultados efectivos.\u00a0Lo que se recomienda es contar con estrategias de marketing entre lo online y lo offline, que permitan aprovechar las caracter\u00edsticas de cada uno de los\u00a0<\/span>escenarios.<\/span>
\n<\/span><\/p>\n

\u00a0\u00a0\"\"<\/a><\/span><\/p>\n

\u00bfQu\u00e9 es el Marketing tradicional?<\/span><\/b><\/o:p><\/span><\/h3>\n
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Este m\u00e9todo se basa en el producto, mostrando sus caracter\u00edsticas y virtudes. Busca e interrumpe al cliente cuando no ha solicitado esa informaci\u00f3n, por lo que puede resultar molesto.<\/span><\/p>\n

Los clientes se buscan a trav\u00e9s de los\u00a0medios tradicionales: radio, televisi\u00f3n, prensa y banners, para tratar de llamar su atenci\u00f3n.<\/span><\/p>\n

La comunicaci\u00f3n se dirige en una sola direcci\u00f3n. La informaci\u00f3n es lanzada, pero no se habilitan canales para establecer un intercambio rec\u00edproco.<\/p>\n

Llega al\u00a0gran p\u00fablico\u00a0pero puede que no causen ning\u00fan efecto ya que estos pueden no estar interesados.<\/p>\n

Los presupuestos suelen ser altos, ya que se necesita contratar espacios publicitarios.<\/p>\n

Busca vender. No permite que el usuario haga una investigaci\u00f3n de lo que se le ofrece.<\/p>\n

\u00a0\u00bfA qu\u00e9 le llamamos Inbound Marketing<\/a>?<\/h3>\n

Su m\u00e9todo se basa en los usuarios, tratando de ganar su inter\u00e9s y confianza, ofreci\u00e9ndole contenidos relevantes.<\/p>\n

Se encarga de atraer al cliente, no de interrumpirlos. Se gana su atenci\u00f3n, y es \u00e9l mismo el que encuentra esos contenidos que le resultan atractivos.<\/p>\n

Los medios son digitales: buscadores, referencias, webs, blogs, redes sociales, etc.<\/p>\n

La comunicaci\u00f3n es en dos direcciones, lo que posibilita crear un contacto y conocer de las necesidades y opiniones del cliente potencial.<\/p>\n

Llega a un\u00a0p\u00fablico en espec\u00edfico ya que se basa en los esfuerzos, en los gustos y necesidades del\u00a0cliente. Se basa en un estudio espec\u00edfico, por lo que es m\u00e1s f\u00e1cil satisfacer las necesidades del cliente.<\/p>\n

Necesita bajo presupuesto para poder realizarlo.<\/p>\n

Busca informar y entretener con sus contenidos. El usuario puede iniciar una investigaci\u00f3n que le lleve a decidir si le interesa o no lo que se le est\u00e1 ofreciendo.<\/p>\n

Adem\u00e1s de mostrar el producto, integra los contenidos relevantes que le interesan al consumidor<\/p>\n<\/div>\n

La utilizaci\u00f3n de cada una de las estrategias de cada tipo de marketing supone asumir un modo de entender el mercado y la empresa. En mercados expansivos, en la que la demanda domina sobre la oferta, el marketing tradicional suele ser m\u00e1s efectivo que el inbound marketing, sin embargo, en mercados maduros donde la oferta es superior a la demanda y existe una cierta saturaci\u00f3n, el inbound marketing es el camino y la estrategia clara a seguir. !\u00a0\u00a0En BIBU sabemos c\u00f3mo hacerlo!<\/o:p><\/div>\n
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MARKETING El desarrollo de los nuevos medios de comunicaci\u00f3n online, ha desarrollado nuevas formas de interacci\u00f3n entre las empresas y sus clientes . Es el papel de las empresas\u00a0aprovechar de la manera que m\u00e1s le convenga las ventajas de estas nuevas formas de interacci\u00f3n. Esto es el marketing. No tiene caso llegar a los canales […]<\/p>\n","protected":false},"author":2,"featured_media":956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nDiferencias entre el Marketing Tradicional y el Inbound Marketing - BiBU<\/title>\n<meta name=\"description\" content=\"Te decimos las diferencias entre el marketing tradicional y marketingel Inboun para que elijas c\u00faal le conviene mas a tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre el Marketing Tradicional y el Inbound Marketing - 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