{"id":190,"date":"2016-11-21T20:49:00","date_gmt":"2016-11-21T20:49:00","guid":{"rendered":"http:\/\/www.bibu.com.mx\/publicidad-creativa\/blog\/5-estrategias-fundamentales-para-llegar-a-los-millennials\/"},"modified":"2016-11-21T20:49:00","modified_gmt":"2016-11-21T20:49:00","slug":"campanas-de-marketing-para-los-millennials","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/campanas-de-marketing-para-los-millennials\/","title":{"rendered":"Campa\u00f1as de marketing para los \u201cMillennials\u201d"},"content":{"rendered":"<p><span style=\"text-align: center;\">\u00a0<\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/dl.dropboxusercontent.com\/s\/npfaa09snneqncv\/Millenials-01.png?dl=0\" style=\"margin-left: 1em; margin-right: 1em;\"><\/a><\/div>\n<h1>\u00bfQui\u00e9nes son los millennials?<\/h1>\n<div>Hacer campa\u00f1as de marketing para Millennials no es nada f\u00e1cil.\u00bf Qui\u00e9nes son los Millennials?<\/div>\n<div>La nueva generaci\u00f3n Millennials define a los que nacieron entre los a\u00f1os 1981 y 1995, son j\u00f3venes entre los 20 y 35 a\u00f1os que se hicieron adultos con el cambio de milenio (en plena prosperidad econ\u00f3mica antes de la crisis). Seg\u00fan un estudio, actualmente en Latinoam\u00e9rica un 30% de la poblaci\u00f3n es Millennial y para el a\u00f1o 2025, representar\u00e1n el 75% de la fuerza laboral del mundo.<\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<h2>El marketing para los Millennials<\/h2>\n<div><span style=\"font-family: Verdana, sans-serif;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Verdana, sans-serif;\">Acercarse a los Millennials es\u00a0uno de los retos m\u00e1s grandes que tiene cualquier marca. Dise\u00f1ar estrategias de marketing para esta generaci\u00f3n no es nada f\u00e1cil. Muchas empresas se quedan en el intento porque no conocen las claves para llegar a este grupo.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Verdana, sans-serif;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Verdana, sans-serif;\">A pesar de esto, esta generaci\u00f3n \u00a0es una de las que m\u00e1s interesa a las empresas, pero \u00bfc\u00f3mo se les conquista? <o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Verdana, sans-serif;\">\u00a0<\/span><\/div>\n<div><span style=\"font-family: Verdana, sans-serif;\">Los Millennials son uno de los p\u00fablicos m\u00e1s dif\u00edciles de conquistar. Lo que buscan como consumidores es muy diferente a lo que buscaban las generaciones anteriores.\u00a0 Como la tecnolog\u00eda avanza constantemente <\/span>hace que esta generaci\u00f3n cambie de opiniones, necesidades y gustos muy r\u00e1pidamente. Genera que sean unos\u00a0consumidores cada vez m\u00e1s exigentes.<\/div>\n<div style=\"text-align: right;\"><span style=\"font-family: Verdana, sans-serif;\">\u00a0<\/span><\/div>\n<h3><span style=\"font-family: Verdana, sans-serif;\"><b style=\"background-color: white;\"><span style=\"color: orange;\">Estrategias para llegar a los Millennials<\/span><\/b><o:p><\/o:p><\/span><\/h3>\n<div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><b style=\"text-indent: -18pt;\">\u00a0\u00a0<\/b>1.- El mensaje debe ser breve:\u00a0Las campa\u00f1as de marketing para los millennials deben se muy cortas. El tiempo que ponen los j\u00f3venes para mantener centrada su atenci\u00f3n en algo es muy breve.\u00a0 Pueden utilizar incluso cinco pantallas diferentes al d\u00eda. Seg\u00fan un\u00a0estudio el 84% de esta generaci\u00f3n ve la televisi\u00f3n mientras utiliza al mismo tiempo al menos un dispositivo conectado a Internet. Los responsables de marketing tienen que asegurarse que sus mensajes sean breves para seducir a los distra\u00eddos.<br \/>\n2.-\u00a0Crea experiencias que puedan\u00a0y quieran ser compartidas por los Millennials en sus redes sociales.\u00a0Estos j\u00f3venes son adictos a las redes y les gusta comunicarse y compartir sus actividades\u00a0diarias con sus amigos. Esto es algo que las empresas pueden tomar a su favor entablando relaciones entre la marca y los Millennials.<br \/>\n<span lang=\"ES-TRAD\">3.-\u00a0Incluye el v\u00eddeo marketing: Tienes que recordar que es una generaci\u00f3n muy visual a la que le gusta mucho\u00a0las im\u00e1genes. Sienten una gran atracci\u00f3n por \u00e9stas. Adem\u00e1s un 28% son usuarios de Youtube, convirti\u00e9ndose en la segunda red social preferida por ellos.<\/span><\/div>\n<div><\/div>\n<div style=\"text-indent: -18pt; text-align: left;\">4.-\u00a0<span lang=\"ES-TRAD\">Gestiona de manera profesional tus redes sociales.\u00a0Las redes sociales son lo principal. Si no las manejas correctamente, pueden ser una fuente de problemas en muchos aspectos. Adem\u00e1s de dar una imagen nada recomendable si quieres ser una empresa competitiva y no quedarte atr\u00e1s.<\/span><br \/>\n<span lang=\"ES-TRAD\">5.-Instagram.\u00a0Esta aplicaci\u00f3n se basa en\u00a0el\u00a0uso de im\u00e1genes y puedes crear divertidos concursos. Esta red social cada d\u00eda le gana m\u00e1s terreno a Facebook,para este segmento y consigue porcentajes mucho m\u00e1s altos.<\/span><\/div>\n<div><\/div>\n<h4><a href=\"http:\/\/www.bibu.com.mx\/\">BIBU<\/a> UNA EMPRESA DE CAMPA\u00d1AS DE MARKETING PARA MILLENNIALS\u00a0 Y PARA TODOS<\/h4>\n<div>Invertir en un buen profesional es la mejor forma de enganchar a esta audiencia. En <a href=\"http:\/\/www.bibu.com.mx\/\">BIBU<\/a> somo expertos. Cont\u00e1ctanos, nosotros podremos guiarte para que \u00abatrapes\u00bb perfe<span style=\"font-family: Verdana, sans-serif;\">ctamente a esta nueva generaci\u00f3n.<\/span><o:p><\/o:p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00bfQui\u00e9nes son los millennials? Hacer campa\u00f1as de marketing para Millennials no es nada f\u00e1cil.\u00bf Qui\u00e9nes son los Millennials? La nueva generaci\u00f3n Millennials define a los que nacieron entre los a\u00f1os 1981 y 1995, son j\u00f3venes entre los 20 y 35 a\u00f1os que se hicieron adultos con el cambio de milenio (en plena prosperidad econ\u00f3mica [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de marketing para los \u201cMillennials\u201d - BiBU<\/title>\n<meta name=\"description\" content=\"Te decimos c\u00f3mo tienen que ser las campa\u00f1as de marketing para los Millennials, c\u00f3mo captar su atenci\u00f3n y que tu marca se posicione en este dificil mercado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/campanas-de-marketing-para-los-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de marketing para los \u201cMillennials\u201d - 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