{"id":1495,"date":"2019-04-16T14:57:17","date_gmt":"2019-04-16T14:57:17","guid":{"rendered":"http:\/\/www.bibu.com.mx\/?p=1495"},"modified":"2019-04-16T14:57:17","modified_gmt":"2019-04-16T14:57:17","slug":"la-importancia-del-influencer-en-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/la-importancia-del-influencer-en-el-marketing-digital\/","title":{"rendered":"La importancia del influencer en el marketing digital"},"content":{"rendered":"\n<p>Mucho se habla hoy en d\u00eda del influencer. Antes que nada vamos a definir el por qu\u00e9 se le atribuye a alguien este adjetivo.<\/p>\n\n\n\n<p>Se le llama influencer, a una persona que constantemente est\u00e1 publicando notas o art\u00edculos en redes sociales, sobre un tema concreto y puede generar inter\u00e9s para ciertas marcas.<\/p>\n\n\n\n<p>Los influencers deben tener credibilidad, es por ello que sus afirmaciones est\u00e1n sustentadas en la experiencia que tiene sobre el tema del que habla. Por ejemplo, tu qu\u00e9 comprar\u00edas: \u00bfuna pasta dental que ves anunciada todos los d\u00edas o la que te recomienda tu dentista? Seguramente te inclinar\u00edas por la recomendada por tu dentista, ya que le crees m\u00e1s. Bueno una caracter\u00edstica del influecer es su credibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La labor del influencer<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>En el marketing digital, muchas personas contratan influencers para potencializar sus marcas. <\/p>\n\n\n\n<p>Es conveniente saber elegir a qui\u00e9n se va a contratar pues no todos van con todas las marcas. Debe haber congruencia entre los temas de los que habla y los productos que van a promover.<\/p>\n\n\n\n<p>Por ejemplo, un analista pol\u00edtico no es bueno para recomendar zapatos deportivos. Se le contratar\u00eda para vender art\u00edculos period\u00edsticos o libros de estos temas. Para vender zapatos deportivos, es mejor contratar a una estrella del deporte, o a qui\u00e9n constantemente est\u00e9 hablado del tema. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A continuaci\u00f3n  te damos algunos tips para contratar al mejor influencer para tu marca.<\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00bfTiene capacidad de interacci\u00f3n con su p\u00fablico? \u00bfQu\u00e9 tipo de reacciones provoca? Las respuestas que da deben ser l\u00f3gicas y acertadas para la marca que quieres promover.<\/li><li>M\u00e1s vale calidad que cantidad. Analiza el manejo del tema del cual est\u00e1 hablando constantemente y qui\u00e9nes lo siguen. No importa cu\u00e1ntos, sino al p\u00fablico que est\u00e1 llegando.<\/li><li>Evita a qui\u00e9n promociona todo tipo de marcas.  Un influencer muy promocionero, pierde credibilidad<\/li><li>Busca influencers con la personalidad adecuada para tu marca. No tengas gastos innecesarios. A tus clientes les va a interesar qui\u00e9n tenga dominio del tema.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho se habla hoy en d\u00eda del influencer. Antes que nada vamos a definir el por qu\u00e9 se le atribuye a alguien este adjetivo. Se le llama influencer, a una persona que constantemente est\u00e1 publicando notas o art\u00edculos en redes sociales, sobre un tema concreto y puede generar inter\u00e9s para ciertas marcas. Los influencers deben [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del influencer en el marketing digital - BiBU<\/title>\n<meta name=\"description\" content=\"La labor del influencer hoy en d\u00eda es muy conveniente para las campa\u00f1as de marketing digital. 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