{"id":12898,"date":"2023-03-21T10:00:00","date_gmt":"2023-03-21T10:00:00","guid":{"rendered":"https:\/\/bibu.com.mx\/?p=12898"},"modified":"2023-02-08T20:34:14","modified_gmt":"2023-02-08T20:34:14","slug":"la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/","title":{"rendered":"La clave para ganar clientes: \u00bfC\u00f3mo hacer un plan de marketing digital exitoso?"},"content":{"rendered":"<p>\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso. Aunque puede parecer intimidante, el marketing digital no tiene por qu\u00e9 ser dif\u00edcil. De hecho, con un poco de planificaci\u00f3n y las estrategias adecuadas, puedes atraer nuevos clientes y aumentar las ventas de tu negocio.<\/p>\n<p>Aqu\u00ed tienes algunos consejos para crear un plan de marketing digital exitoso:<\/p>\n<h3>1. Identifica a tu audiencia objetivo para hacer un plan de marketing digital exitoso<\/h3>\n<p>Antes de comenzar a promocionar tu negocio, debes identificar a tu audiencia objetivo. \u00bfQui\u00e9n estar\u00e1 interesado en lo que tienes que ofrecer? \u00bfQu\u00e9 edad tienen? \u00bfCu\u00e1les son sus intereses?<\/p>\n<p>Una vez que tengas una buena idea de qui\u00e9n es tu audiencia objetivo, ser\u00e1 mucho m\u00e1s f\u00e1cil llegar a ellos a trav\u00e9s del marketing digital.<\/p>\n<h3>2. Elige las plataformas adecuadas<\/h3>\n<p>Una vez que hayas identificado a tu audiencia objetivo, debes elegir las plataformas de marketing digital adecuadas para llegar a ellos. \u00bfQu\u00e9 redes sociales usan? \u00bfEst\u00e1n m\u00e1s activos en Facebook, Twitter o Instagram?<\/p>\n<p>Tambi\u00e9n debes considerar otras plataformas de marketing digital, como el email marketing o el marketing de contenidos. Elija las plataformas que mejor se adapten a su audiencia y a sus objetivos de marketing.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-12901\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital-1024x577.jpg\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital-1024x577.jpg 1024w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital-300x169.jpg 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital-768x433.jpg 768w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital-1536x865.jpg 1536w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-digital.jpg 1640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>3. Crea contenido atractivo para garantizar un plan de marketing digital exitoso<\/h3>\n<p>El contenido es una parte esencial de cualquier plan de marketing. Debes crear contenido que sea interesante, \u00fatil y atractivo para tu audiencia.<\/p>\n<p>El contenido tambi\u00e9n debe ser relevante para tu negocio. Si est\u00e1s promocionando un producto o servicio, aseg\u00farate de que tu contenido est\u00e9 relacionado.<\/p>\n<h3>4. Promociona tu contenido<\/h3>\n<p>Una vez que hayas generado el contenido, debes promocionarlo. Elija las <a href=\"https:\/\/rockcontent.com\/es\/blog\/plataformas-digitales\/\">plataformas adecuadas<\/a> para llegar a tu audiencia y aseg\u00farese de que tu contenido est\u00e1 optimizado para los motores de b\u00fasqueda.<\/p>\n<p>Tambi\u00e9n puedes utilizar anuncios para promocionar tu contenido y llegar a una audiencia m\u00e1s amplia.<\/p>\n<h3>5. Interact\u00faa con tu audiencia<\/h3>\n<p>La interacci\u00f3n es una parte importante de cualquier plan de marketing. Debes responder a los comentarios y preguntas de tu audiencia, as\u00ed como interactuar con ellos en las redes sociales. Esto te ayudar\u00e1 a construir relaciones duraderas con tu audiencia y aumentar\u00e1 la lealtad a tu marca.<\/p>\n<p>Con estos consejos, puedes originar un plan de marketing digital exitoso que te ayudar\u00e1 a atraer nuevos clientes y aumentar las ventas de tu negocio. En <a href=\"https:\/\/bibu.com.mx\/\"><strong>BiBU<\/strong> <\/a>somos expertos en la creaci\u00f3n de estrategias de marketing exitoso. Te llevamos todo el proceso para posicionar tu marca en las diferentes plataformas, con resultados garantizados. Si deseas conocer m\u00e1s puedes ponerte en <a href=\"https:\/\/bibu.com.mx\/\">contacto con nosotros<\/a>, con gusto te asesoraremos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso. Aunque puede parecer intimidante, el marketing digital no tiene por qu\u00e9 ser dif\u00edcil. De hecho, con un poco de planificaci\u00f3n y las estrategias adecuadas, puedes atraer nuevos clientes y aumentar las ventas de tu negocio. Aqu\u00ed tienes algunos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,179,186,202],"tags":[],"class_list":["post-12898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-campanas-de-publicidad","category-estrategia-de-marketing","category-marketing-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/\" \/>\n<meta property=\"og:site_name\" content=\"BiBU\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\"},\"headline\":\"La clave para ganar clientes: \u00bfC\u00f3mo hacer un plan de marketing digital exitoso?\",\"datePublished\":\"2023-03-21T10:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/\"},\"wordCount\":462,\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Estrategia-exitosa-de-marketing.jpg\",\"articleSection\":[\"Blog\",\"campa\u00f1as de publicidad\",\"estrategia de marketing\",\"marketing de contenidos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/\",\"name\":\"\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Estrategia-exitosa-de-marketing.jpg\",\"datePublished\":\"2023-03-21T10:00:00+00:00\",\"description\":\"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Estrategia-exitosa-de-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Estrategia-exitosa-de-marketing.jpg\",\"width\":1640,\"height\":924,\"caption\":\"Estrategia exitosa de marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La clave para ganar clientes: \u00bfC\u00f3mo hacer un plan de marketing digital exitoso?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#website\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\",\"name\":\"BiBU\",\"description\":\"Growth Partner\",\"publisher\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#organization\",\"name\":\"BiBU\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-fav_bilateral-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bibu.com.mx\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-fav_bilateral-1.jpg\",\"width\":1463,\"height\":1462,\"caption\":\"BiBU\"},\"image\":{\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/#\\\/schema\\\/person\\\/47e07f75eb9a147a957cdef89f9907bc\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\\\/\\\/bibu.com.mx\\\/inicio\\\/author\\\/redaccion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?","description":"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?","og_description":"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.","og_url":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/","og_site_name":"BiBU","article_published_time":"2023-03-21T10:00:00+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#article","isPartOf":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/person\/47e07f75eb9a147a957cdef89f9907bc"},"headline":"La clave para ganar clientes: \u00bfC\u00f3mo hacer un plan de marketing digital exitoso?","datePublished":"2023-03-21T10:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/"},"wordCount":462,"publisher":{"@id":"https:\/\/bibu.com.mx\/inicio\/#organization"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#primaryimage"},"thumbnailUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg","articleSection":["Blog","campa\u00f1as de publicidad","estrategia de marketing","marketing de contenidos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/","url":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/","name":"\u00bfC\u00f3mo hacer un plan de marketing digital exitoso?","isPartOf":{"@id":"https:\/\/bibu.com.mx\/inicio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#primaryimage"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#primaryimage"},"thumbnailUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg","datePublished":"2023-03-21T10:00:00+00:00","description":"\u00bfEst\u00e1s buscando nuevos clientes para tu negocio? Si es as\u00ed, necesitas un plan de marketing digital exitoso.","breadcrumb":{"@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#primaryimage","url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg","contentUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2023\/02\/Estrategia-exitosa-de-marketing.jpg","width":1640,"height":924,"caption":"Estrategia exitosa de marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/bibu.com.mx\/inicio\/la-clave-para-ganar-clientes-como-hacer-un-plan-de-marketing-digital-exitoso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bibu.com.mx\/inicio\/"},{"@type":"ListItem","position":2,"name":"La clave para ganar clientes: \u00bfC\u00f3mo hacer un plan de marketing digital exitoso?"}]},{"@type":"WebSite","@id":"https:\/\/bibu.com.mx\/inicio\/#website","url":"https:\/\/bibu.com.mx\/inicio\/","name":"BiBU","description":"Growth Partner","publisher":{"@id":"https:\/\/bibu.com.mx\/inicio\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bibu.com.mx\/inicio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/bibu.com.mx\/inicio\/#organization","name":"BiBU","url":"https:\/\/bibu.com.mx\/inicio\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/logo\/image\/","url":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2026\/07\/cropped-fav_bilateral-1.jpg","contentUrl":"https:\/\/bibu.com.mx\/wp-content\/uploads\/2026\/07\/cropped-fav_bilateral-1.jpg","width":1463,"height":1462,"caption":"BiBU"},"image":{"@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bibu.com.mx\/inicio\/#\/schema\/person\/47e07f75eb9a147a957cdef89f9907bc","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edcb11213f6dc27e59e8dad9ee32d27239af6a9e80cd0e43989043a8a700c891?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/bibu.com.mx\/inicio\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts\/12898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/comments?post=12898"}],"version-history":[{"count":1,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts\/12898\/revisions"}],"predecessor-version":[{"id":12902,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/posts\/12898\/revisions\/12902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/media\/12900"}],"wp:attachment":[{"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/media?parent=12898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/categories?post=12898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibu.com.mx\/inicio\/wp-json\/wp\/v2\/tags?post=12898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}