{"id":11359,"date":"2022-08-21T10:00:00","date_gmt":"2022-08-21T10:00:00","guid":{"rendered":"https:\/\/bibu.com.mx\/?p=11359"},"modified":"2022-07-18T15:34:38","modified_gmt":"2022-07-18T15:34:38","slug":"para-que-sirven-los-leads","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/para-que-sirven-los-leads\/","title":{"rendered":"\u00bfPara qu\u00e9 sirven los leads?"},"content":{"rendered":"\n<p>Los leads son clientes potenciales que han mostrado inter\u00e9s en su empresa. Un cliente potencial puede generarse por cualquier medio, entre otros:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Una direcci\u00f3n de correo electr\u00f3nico o un n\u00famero de tel\u00e9fono intercambiados entre la empresa y un posible cliente;<\/li><li>Una reuni\u00f3n en persona con un cliente potencial; o<\/li><li>El env\u00edo de un formulario de la p\u00e1gina web por parte de un cliente potencial.<\/li><\/ul>\n\n\n\n<p>Este inter\u00e9s se manifiesta compartiendo sus datos de contacto contigo, como su correo electr\u00f3nico o sus perfiles en redes sociales, lo que te permite enviarle informaci\u00f3n adicional.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280-1024x1024.jpg\" alt=\"leads\" class=\"wp-image-11360\" width=\"634\" height=\"634\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280-1024x1024.jpg 1024w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280-300x300.jpg 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280-150x150.jpg 150w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280-768x768.jpg 768w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/business-card-1015272_1280.jpg 1280w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfLos leads pueden convertirse en clientes?<\/h3>\n\n\n\n<p>Los clientes potenciales pueden convertirse en clientes. <\/p>\n\n\n\n<p>En el marketing digital moderno, la cantidad de informaci\u00f3n disponible hace que los consumidores puedan investigar por s\u00ed mismos en redes sociales, gu\u00edas de compra, sitios de comparaci\u00f3n y videos de otros usuarios, entre otros, todo lo que necesita saber antes de comprar algo. Por lo tanto, cuando alguien rellena un formulario en tu sitio web o deja su informaci\u00f3n de contacto a uno de tus vendedores, le est\u00e1 dando permiso para ponerse en contacto con \u00e9l de nuevo en el futuro. Esto significa que los clientes potenciales pueden no estar todav\u00eda preparados para las ventas, pero eso no significa que no deban ser cultivados y atendidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo pueden generarse?<\/h3>\n\n\n\n<p>Para poder generar un lead tienes que invitar amablemente a que visiten tu marca en las redes sociales o en tu p\u00e1gina web para poder propiciar un di\u00e1logo. De esta manera  puedes ofrecerles informaci\u00f3n y promociones que les interesen. Es decir, los leads sirven para dar atenci\u00f3n a tus posibles clientes.<\/p>\n\n\n\n<p>Las personas que se sienten atra\u00eddas por la publicidad llegan a una\u00a0<strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/P%C3%A1gina_de_aterrizaje\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a><\/strong>\u00a0la que tiene cierto tipo de redacci\u00f3n persuasiva que los invita a registrarse a cambio de algunos beneficios. Tambi\u00e9n puede hacerse con quienes llegaron mediante SEO. A ellos se les ofrece un contenido adicional de m\u00e1s valor (como una publicaci\u00f3n descargable o un recurso multimedia) a cambio de su informaci\u00f3n de contacto. Estas invitaciones son com\u00fanmente llamadas \u201c<strong>Lead magnets<\/strong>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"274\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/ecommerce-2140603_640.jpg\" alt=\"leads\" class=\"wp-image-11362\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/ecommerce-2140603_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/ecommerce-2140603_640-300x128.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Una vez que tienes una base de datos de leads, estos se dividen y clasifican en las tres secciones del embudo de ventas, con la finalidad de enviar a cada uno la informaci\u00f3n y las promociones m\u00e1s efectivas.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/bibu.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Esperamos<\/a><\/strong> que esta entrada del blog te haya ayudado a entender qu\u00e9 son los leads y por qu\u00e9 son importantes. Los leads son b\u00e1sicamente clientes potenciales que han mostrado inter\u00e9s en tu empresa, por lo que es crucial convertir esos leads en ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los leads son clientes potenciales que han mostrado inter\u00e9s en su empresa. Un cliente potencial puede generarse por cualquier medio, entre otros: Una direcci\u00f3n de correo electr\u00f3nico o un n\u00famero de tel\u00e9fono intercambiados entre la empresa y un posible cliente; Una reuni\u00f3n en persona con un cliente potencial; o El env\u00edo de un formulario de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,180,338],"tags":[],"class_list":["post-11359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-estrategias-de-marketing","category-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPara qu\u00e9 sirven los leads? - BiBU<\/title>\n<meta name=\"description\" content=\"Los leads son b\u00e1sicamente clientes potenciales que han mostrado inter\u00e9s en tu empresa, por lo que es crucial convertir esos leads en ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/para-que-sirven-los-leads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirven los leads? 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