{"id":11333,"date":"2022-08-14T10:00:00","date_gmt":"2022-08-14T10:00:00","guid":{"rendered":"https:\/\/bibu.com.mx\/?p=11333"},"modified":"2022-07-13T16:02:04","modified_gmt":"2022-07-13T16:02:04","slug":"como-podemos-desarrollar-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/como-podemos-desarrollar-el-inbound-marketing\/","title":{"rendered":"\u00bfC\u00f3mo podemos desarrollar el Inbound Marketing?"},"content":{"rendered":"\n<p>Todo el contenido de valor que se crea mediante una metodolog\u00eda comercial para captar clientes es el\u00a0<strong>Inbound Marketing<\/strong>.\u00a0<\/p>\n\n\n\n<p>Est\u00e1 compuesto por t\u00e9cnicas de publicidad y marketing digital\u00a0que se comunican con el cliente para convencerlo de comprar,  acompa\u00f1arlo en el proceso de compra y fidelizarlo con la marca.<\/p>\n\n\n\n<p>No es el tipo de t\u00e9cnica intrusiva que tanto molesta a los clientes. M\u00e1s bien tiene como finalidad atraerlo y convencerlo con contenido de valor. Se trata de acompa\u00f1arlos en todo el camino\u00a0desde el primer contacto hasta la compra, siempre amigablemente. Convierte en tus clientes en los principales promotores de tu marca.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/inbound-1-1024x576.jpg\" alt=\"Inbound Marketing\" class=\"wp-image-11335\" width=\"622\" height=\"349\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/inbound-1-1024x576.jpg 1024w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/inbound-1-300x169.jpg 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/inbound-1-768x432.jpg 768w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/inbound-1.jpg 1500w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Las ventajas del Inbound Marketing<\/h3>\n\n\n\n<p>Algunos datos demuestran todos los beneficios que tiene este tipo de marketing. Entre ellos est\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Genera leads de calidad<\/li><li>Duplica los contactos de marketing de una empresa <\/li><li>Incrementa las visitas a la p\u00e1gina web de la marca<\/li><li>Es eficaz para empresas de todos los sectores. <\/li><li>Los buenos contenidos posicionan a tu empresa como experta en el sector.<\/li><li>Establece una base de datos de contactos de calidad.<\/li><li>Refuerza la imagen de la empresa.<\/li><li>Ofrece un mayor alcance de comunidad en torno al tipo de marca.<\/li><\/ul>\n\n\n\n<p>Se trata de una inversi\u00f3n a largo plazo\u00a0que multiplica los activos de tu empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los elementos que lo conforman<\/h3>\n\n\n\n<p>El Inbound es una metodolog\u00eda pensada para ir creciendo, construyendo y generando beneficios a largo plazo. <\/p>\n\n\n\n<p>Uno de los pilares m\u00e1s importantes que tiene una web es contar con un <strong><a href=\"https:\/\/bibu.com.mx\/2022\/04\/07\/todo-lo-que-debe-tener-un-blog-para-el-crecimiento-empresarial\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a><\/strong>. E l cual debe tener buenos contenidos informativos y que respondan a las necesidades del cliente potencial. Mediante este medio se puede atraer tr\u00e1fico de manera natural a trav\u00e9s de las b\u00fasquedas de los usuarios en sitios como Google. Se consigue haciendo que el\u00a0SEO y el Inbound Marketing\u00a0vayan de la mano utilizando Keywords research, el SEO on page y el Seo off page. Lo que s\u00ed te recomendamos que tengas en cuenta es que los resultados necesitan tiempo para poder verse. Lo normal es que despu\u00e9s de varios meses la p\u00e1gina se ponga en los primeros sitios de b\u00fasqueda.<\/p>\n\n\n\n<p>Tambi\u00e9n los\u00a0formatos audiovisuales\u00a0generan una retenci\u00f3n mayor y tienen un mejor engagement para tu marca. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/computer-5837248_640.jpg\" alt=\"Inbound Marketing\" class=\"wp-image-11338\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/computer-5837248_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/computer-5837248_640-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Un excelente contenido atrae tr\u00e1fico de calidad, es parte de la estrategia de generar leads efectivos. Una manera efectiva para generarlos es mediante contenidos descargables o a los cuales tus visitantes se tienen que suscribir. As\u00ed de una manera agradable tus clientes tienen que dejarte sus datos y se\u00a0convertir\u00e1n en leads, los cuales se convertir\u00e1n en una base de datos a la que podr\u00e1s enviar toda la informaci\u00f3n que desees.<\/p>\n\n\n\n<p>Los leads de tu base de datos pueden entrar a un proceso de automatizaci\u00f3n mediante el cual  se enrolan a una automatizaci\u00f3n del marketing. De esta forma se consigue\u00a0crear un ecosistema que har\u00e1 el trabajo por nosotros\u00a0y guiar\u00e1 a los leads por el <strong><a href=\"https:\/\/www.isdi.education\/es\/blog\/es-como-funciona-funnel\" target=\"_blank\" rel=\"noreferrer noopener\">funnel<\/a><\/strong> de conversi\u00f3n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/BLOG_proximo-passo-inbound-marketing.png\" alt=\"\" class=\"wp-image-11337\" width=\"528\" height=\"330\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/BLOG_proximo-passo-inbound-marketing.png 670w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/BLOG_proximo-passo-inbound-marketing-300x188.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 canales puedes usar?<\/h3>\n\n\n\n<p>El tiempo y la experiencia te lo puede ir definiendo. Recuerda que el es un proceso que requiere tiempo pero siempre da buenos resultados. La landing page o p\u00e1gina de inicio va acumulando visitas llegadas de Google y  va generando leads. El blog y las redes sociales requieren mantenerse actualizados constantemente. <\/p>\n\n\n\n<p>Las\u00a0<strong><a href=\"https:\/\/bibu.com.mx\/2019\/10\/21\/el-tiempo-en-redes-sociales-perdida-o-ganancia\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales<\/a><\/strong>\u00a0son los canales m\u00e1s comunes para\u00a0<strong>generar comunidad<\/strong>\u00a0en torno a tu marca. Por eso, debes incluir aquellas plataformas sociales que sean afines a tus clientes potenciales. De esta manera podr\u00e1s acumular seguidores, interactuar con ellos que se fidelicen con tu marca y que la promocionen.<\/p>\n\n\n\n<p>Finalmente hay que recordar que el posicionamiento de marca\u00a0se traduce en clientes fidelizados a largo plazo lo cual se reflejar\u00e1 tambi\u00e9n en las ventas.<\/p>\n\n\n\n<p>El <strong>Inbound Marketing<\/strong> se basa en esta serie de acciones siempre encaminadas al \u00e9xito. Como te habr\u00e1s dado cuenta son una serie de procesos que requieren de tiempo y esfuerzo pero siempre dan excelentes resultados. Esperamos que te sirvan para realizar tus campa\u00f1as y nos reiteramos a tus \u00f3rdenes. En <strong><a href=\"https:\/\/bibu.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">BIBU<\/a><\/strong> queremos ser parte del \u00e9xito de tu empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo el contenido de valor que se crea mediante una metodolog\u00eda comercial para captar clientes es el\u00a0Inbound Marketing.\u00a0 Est\u00e1 compuesto por t\u00e9cnicas de publicidad y marketing digital\u00a0que se comunican con el cliente para convencerlo de comprar, acompa\u00f1arlo en el proceso de compra y fidelizarlo con la marca. No es el tipo de t\u00e9cnica intrusiva que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,180,337,197,181,336],"tags":[],"class_list":["post-11333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-estrategias-de-marketing","category-inbound-marketing","category-marketing","category-marketing-digital","category-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo podemos desarrollar el Inbound Marketing? - BiBU<\/title>\n<meta name=\"description\" content=\"Todo el contenido de valor que se crea mediante una metodolog\u00eda comercial para captar clientes es el\u00a0Inbound Marketing.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/como-podemos-desarrollar-el-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo podemos desarrollar el Inbound Marketing? 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