{"id":11297,"date":"2022-08-07T10:00:00","date_gmt":"2022-08-07T10:00:00","guid":{"rendered":"https:\/\/bibu.com.mx\/?p=11297"},"modified":"2022-07-13T14:26:06","modified_gmt":"2022-07-13T14:26:06","slug":"la-enorme-influencia-del-social-marketing","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/la-enorme-influencia-del-social-marketing\/","title":{"rendered":"La enorme influencia del social marketing"},"content":{"rendered":"\n<p>Solo tienes que entrar en tu red social favorita. Despu\u00e9s de ver las publicaciones de tus amigos, empieza la pasarela de marcas relacionadas con tus \u00faltimas b\u00fasquedas. \u00bfA qu\u00e9 se debe esto? Al\u00a0<strong>social marketing<\/strong>. Y es que hoy en d\u00eda la mayor\u00eda de las empresas saben que tener una presencia en las redes sociales es imprescindible para conectar con su audiencia. <\/p>\n\n\n\n<p>Es por ello que tenemos que estar siempre dispuestos a adaptarnos a las preferencias y a los h\u00e1bitos cambiantes de los usuarios y estar presente en las redes. Antes de continuar vamos a recordar ciertos conceptos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/hand-3685829_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-11330\" width=\"626\" height=\"416\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/hand-3685829_1280-1024x682.jpg 1024w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/hand-3685829_1280-300x200.jpg 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/hand-3685829_1280-768x512.jpg 768w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/hand-3685829_1280.jpg 1280w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El social marketing<\/strong><\/h3>\n\n\n\n<p>Llamamos social media al conjunto de plataformas, herramientas, aplicaciones y medios de comunicaci\u00f3n con los cuales las marcas pueden distribuir sus contenidos y generar una conversaci\u00f3n, interacci\u00f3n y colaboraci\u00f3n con los usuarios. Las diferentes estrategias que empleamos para&nbsp;difundir una empresa o una marca en blogs y otros medios en l\u00ednea, foros, contenido, <strong><a href=\"https:\/\/bibu.com.mx\/2021\/09\/21\/las-metricas-de-las-redes-sociales-que-debes-tener-en-cuenta\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociales <\/a><\/strong>como Facebook o Instagram y cualquier otro canal, es el social marketing.<\/p>\n\n\n\n<p>Hay aspectos que no se pueden descuidar en este tipo de marketing y que forman parte de la estrategia digital los cuales son:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/socialmedia-952091_640-1.jpg\" alt=\"\" class=\"wp-image-11329\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/socialmedia-952091_640-1.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/socialmedia-952091_640-1-300x201.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>El entorno.&nbsp;<\/strong>La situaci\u00f3n del mercado en el que nos encontramos para llegar a nuestro p\u00fablico y la presencia de nuestros posibles competidores.<\/li><li><strong>La audiencia<\/strong>. Hay personas que piensan que poner anuncios en las redes es hacer social marketing. Sin embargo, la segmentaci\u00f3n es la clave de toda estrategia de ventas, pues nos permite afinar con el target al que nos dirigimos. <\/li><li><strong>Los objetivos<\/strong>. Definir qu\u00e9 es lo que queremos conseguir es b\u00e1sico. El objetivo del Inbound Marketing  siempre debe responder a las necesidades globales del negocio.<\/li><li><strong>La estrategia<\/strong>. Es la base de nuestro plan. Es como presentamos nuestro contenido de forma creativa para que nuestro mensaje llegue al p\u00fablico objetivo adecuadamente.<\/li><li><strong>Las ventas.<\/strong>&nbsp;Toda empresa quiere vender y es hacia donde van dirigidas todas las estrategias.<\/li><li><strong>La fidelizaci\u00f3n<\/strong>. Es tan importante como las ventas. La joya de la corona es tener clientes que le  sean fieles a tu marca, pues la promueven y aseguran m\u00e1s ventas.<\/li><li><strong>El presupuesto<\/strong>. De acuerdo a lo que se pueda gastar hay que distribuirlo de manera inteligente para conseguir los objetivos.<\/li><li><strong>Los KPI<\/strong>.  La medici\u00f3n de los procesos o los KPI son los que nos indican c\u00f3mo vamos. Es  la br\u00fajula de nuestro social  marketing. Si est\u00e1n bien definidos, nos ayudar\u00e1n a saber si vamos bien o tenemos que hacer correcciones en alg\u00fan punto.<\/li><li><strong>Las conclusiones<\/strong>. Una vez analizados todos los puntos podemos llegar a las conclusiones. Todo plan debe analizarse para obtener mejoras y adecuaciones a favor de la empresa.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">En <strong><a href=\"https:\/\/bibu.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">BIBU <\/a><\/strong>queremos ser parte del \u00e9xito de tu empresa<\/h3>\n\n\n\n<p>El social marketing en clave para el \u00e9xito hoy en d\u00eda. Hacerlo con profesionalidad es parte de ese \u00e9xito. \u00a1Nosotros sabemos c\u00f3mo hacerlo! \u00a1Estamos a tus apreciables \u00f3rdenes!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/Bibu-Logo.png\" alt=\"\" class=\"wp-image-11331\" width=\"245\" height=\"115\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/Bibu-Logo.png 856w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/Bibu-Logo-300x141.png 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/07\/Bibu-Logo-768x361.png 768w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Solo tienes que entrar en tu red social favorita. Despu\u00e9s de ver las publicaciones de tus amigos, empieza la pasarela de marcas relacionadas con tus \u00faltimas b\u00fasquedas. \u00bfA qu\u00e9 se debe esto? Al\u00a0social marketing. Y es que hoy en d\u00eda la mayor\u00eda de las empresas saben que tener una presencia en las redes sociales es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,186,202,181,336],"tags":[],"class_list":["post-11297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-estrategia-de-marketing","category-marketing-de-contenidos","category-marketing-digital","category-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La enorme influencia del social marketing - BiBU<\/title>\n<meta name=\"description\" content=\"El social marketing en clave para el \u00e9xito hoy en d\u00eda. Hacerlo con profesionalidad es parte de ese \u00e9xito. En BIBU sabemos c\u00f3mo hacerlo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/la-enorme-influencia-del-social-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La enorme influencia del social marketing - BiBU\" \/>\n<meta property=\"og:description\" content=\"El social marketing en clave para el \u00e9xito hoy en d\u00eda. Hacerlo con profesionalidad es parte de ese \u00e9xito. 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