{"id":10711,"date":"2022-04-28T10:00:00","date_gmt":"2022-04-28T10:00:00","guid":{"rendered":"https:\/\/bibu.com.mx\/?p=10711"},"modified":"2022-04-28T20:46:32","modified_gmt":"2022-04-28T20:46:32","slug":"cuidado-con-los-errores-seo-en-ecommerce","status":"publish","type":"post","link":"https:\/\/bibu.com.mx\/inicio\/cuidado-con-los-errores-seo-en-ecommerce\/","title":{"rendered":"\u00a1Cuidado con los errores SEO en eCommerce!"},"content":{"rendered":"\n<p>\u00bfQu\u00e9 ser\u00eda del eCommerce sin una estrategia para atraer clientes? NADA.  \u00bfC\u00f3mo vas a generar ventas si no est\u00e1s visible para tu p\u00fablico objetivo? Los errores SEO en eCommerce son muy frecuentes y hay que evitarlos a toda costa si es que queremos tener una tienda en l\u00ednea exitosa. Es por ello que debemos identificarlos y evitarlos a toda costa para que todo vaya \u00abviento en popa\u00bb \u00bfQuieres saber c\u00f3mo hacerlo? En este art\u00edculo te lo contamos. \u00a1Acomp\u00e1\u00f1anos!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3415340_1280-1024x682.jpg\" alt=\"errores SEO en eCommerce\" class=\"wp-image-10716\" width=\"678\" height=\"451\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3415340_1280-1024x682.jpg 1024w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3415340_1280-300x200.jpg 300w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3415340_1280-768x512.jpg 768w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3415340_1280.jpg 1280w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Los errores SEO en eCommerce m\u00e1s comunes<\/h3>\n\n\n\n<p>El <strong><a href=\"https:\/\/bibu.com.mx\/2018\/10\/15\/posicionamiento-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">posicionamiento<\/a><\/strong> en Google es b\u00e1sico para lograr el \u00e9xito. Pero hay que lograrlo con buenas estrategias SEO y evitar los errores que son tan comunes. A continuaci\u00f3n te contamos los m\u00e1s frecuentes.<\/p>\n\n\n\n<p>Para empezar a planear una buena estrategia SEO, debemos conocer muy bien el negocio. Cada negocio, cada sector y cada objetivo necesita\u00a0diferentes estrategias SEO.\u00a0Por eso, antes de hacer nada,\u00a0es importante que crees un roadmap o un plan de programaci\u00f3n personalizado y a medida.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/to-buy-3692440_640.jpg\" alt=\"errores SEO en eCommerce\" class=\"wp-image-10715\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/to-buy-3692440_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/to-buy-3692440_640-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>Las descripciones de los productos que ofrecen deben tener un buen contenido para evitar que se clasifiquen de thin content o contenido pobre. Lo ideal ser\u00eda que tuvieran 350 palabras lo cual parece una locura. Una manera de librarse de esto es clasificar en vez de productos por categor\u00eda. De esta manera puedes tener un buen posicionamiento sin tanto quebradero de cabeza.<\/p>\n\n\n\n<p>No debes olvidar la calidad de las im\u00e1genes. Una imagen puede decir m\u00e1s que mil palabras. Claro que deben ser f\u00e1ciles de cargar para un buen posicionamiento.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"486\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/makeup-3213724_640.jpg\" alt=\"errores SEO en eCommerce\" class=\"wp-image-10713\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/makeup-3213724_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/makeup-3213724_640-300x228.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>Important\u00edsimo: utilizar <strong>microdatos y snippets<\/strong>. Estos son microformatos de informaci\u00f3n que se a\u00f1aden al c\u00f3digo de una web que puede ayudar al\u00a0SEO. Olvidarlos es uno de los errores SEO en eCommerce m\u00e1s comunes y entre m\u00e1s autoridad tenga tu web se convierten en algo imprescindible.<\/p>\n\n\n\n<p>No elimines URL as\u00ed porque s\u00ed. Cuando eliminas una UR con tr\u00e1fico y autoridad con la que has realizado enlaces, cometes un\u00a0grave error.<\/p>\n\n\n\n<p>Tienes que crear contenido de calidad. De otra manera tus clientes se aburren y buscan otras opciones m\u00e1s divertidas.<\/p>\n\n\n\n<p>Por favor \u00a1checa el stock! Es muy decepcionante entrar a una tienda en l\u00ednea y ver que no tiene los productos. En caso que un producto se haya agotado, ofrece inmediatamente otros similares que atrapen la atenci\u00f3n de tu cliente. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"218\" src=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3546296_640.jpg\" alt=\"errores SEO en eCommerce\" class=\"wp-image-10714\" srcset=\"https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3546296_640.jpg 640w, https:\/\/bibu.com.mx\/wp-content\/uploads\/2022\/03\/ecommerce-3546296_640-300x102.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/bibu.com.mx\/marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">Te recomendamos <\/a><\/strong>que analices  a fondo cada caso y decidas la mejor acci\u00f3n para cada producto. Teniendo en cuenta estos aspectos evitar\u00e1s los errores SEO en eCommerce y tu negocio ser\u00e1 un rotundo \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 ser\u00eda del eCommerce sin una estrategia para atraer clientes? NADA. \u00bfC\u00f3mo vas a generar ventas si no est\u00e1s visible para tu p\u00fablico objetivo? Los errores SEO en eCommerce son muy frecuentes y hay que evitarlos a toda costa si es que queremos tener una tienda en l\u00ednea exitosa. Es por ello que debemos identificarlos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,1,229,317,271,198],"tags":[],"class_list":["post-10711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bibu","category-blog","category-ecommerce","category-errores","category-posicionamiento-web","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Cuidado con los errores SEO en eCommerce! - BiBU<\/title>\n<meta name=\"description\" content=\"Los errores SEO en eCommerce son muy frecuentes y hay que evitarlos a toda costa si es que queremos tener una tienda en l\u00ednea exitosa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bibu.com.mx\/inicio\/cuidado-con-los-errores-seo-en-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a1Cuidado con los errores SEO en eCommerce! 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